Transforming Food Truck Experience with Bite Quest
Streamlining food truck ordering and enhancing customer satisfaction with innovative app solutions.
Food Truck Problems
Busy professionals face long wait times, limited dietary options, and lack of timely order notifications, which reduces their ability to enjoy convenient and satisfying food truck experiences.
Bite Quest Solution
BiteQuest will let users order through the app, which will affect busy professionals who have limited time by letting users skip the food truck line, track and modify their order to save them time. We will measure effectiveness by analyzing the number of daily and weekly orders placed through the application.
Competitive Analysis
User Personas
“I need to know exactly when my food will be ready for pickup during my lunch break.”
Goals
Quickly eat at a food truck with enough time to enjoy lunch before going back to work.
Prefers a rewards system for frequent buyers that offers discounts or small perks.
Frustrations
Needs to avoid long wait times, especially during peak lunch hours.
Dislikes when food trucks don’t offer payment flexibility (e.g., Apple Pay, Google Play, PayPal).
On a busy Wednesday at the office, Cameron takes a quick lunch. He walks over to a taco food truck across the street, there is a long line. While he waits, he fails to find the menu online. Once at the order window, he glances at the paper menu and asks for something with chicken and is charged $14, more than he wanted to spend. His food takes 20 minutes and he is nearly late back to work.
Age: 32
Education: Some College
Hometown: Greensboro, NC
Family: Single Dad
Occupation: Real Estate Agent
Cameron
“I want to be able to plan my evening without worrying about dietary restrictions”
Goals
Quickly find food trucks with vegan-friendly options, customize orders, and accommodate dietary restrictions.
Flexible payment methods, low levels of personal data storage.
Frustrations
Struggles to find food trucks that clearly communicate their dietary offerings.
Wants privacy and data control in an app, that avoids intrusive features.
Simone gets off work and searches for a new food truck to try on the way home. Arriving at the location, she orders a black bean patty and fries. After getting her food, she finds out online that it was not mentioned that things are cooked in chicken fat, and now she has to throw away her food and make dinner at home.
Age: 26
Education: Graduate School
Hometown: Winston-Salem, NC
Family: Single
Occupation: Front-End Developer
Simone
User Research: Pain Points
Identifying food truck patron experiences through interviews and surveys.
Quick and Efficient Mobile Ordering Process
Prioritize real-time order tracking and GPS mapping to ensure fast, intuitive ordering, minimizing wait times and simplifying the entire process.
Dietary Needs and Menu Clarity
Dietary filters, allowing users to quickly find and order meals that meet their dietary preferences and restrictions with ease.
Communication with Food Truck Staff
Direct messaging for special requests, allowing users to communicate with staff easily and confidently modify orders.
Loyalty Programs
An intuitive rewards system will start users with two points, encouraging engagement and loyalty from their first use of the app.