8 West Resident Experience with Hawthorne

Providing residents with a Hawthorne Residential Partners branded mobile experience.

Resident Experience Problems

Residents are seeking more experiences connected from digital to physical within the Hawthorne Live It culture.

Digital Solution

Our Resident app will let users access physical resident perks digitally, pay rent, stay connected to their community, and submit service requests.

Launch the Prototype

User Personas

“I just want something easy to use that can help me stop feeling this stuck and overwhelmed.”

Goals

Reduce stress and depression while focusing at work
Improve mental health with a simple, affordable daily routine

Frustrations

Therapy is too expensive ($80) and inaccessible during work hours
Emotional spiraling in the mornings and nights, affecting mental clarity

Alex struggles with negative thought patterns, especially in the early mornings before work and late at night. He is searching for a self-guided tool to help manage his emotions and align with his goals but finds traditional therapy unaffordable and inconvenient.

Age: 29

Education: BA in Business Admin

Hometown: Dallas, TX

Family: Married with 1 child

Occupation: Leasing Manager

Alex J

“I know my mindset is holding me back, but I need something that fits into my packed schedule.”

Goals

Develop a consistent habit of reframing negative thoughts
Find an effective tool to manage stress and prevent burnout in her demanding career

Frustrations

Frequently feels overwhelmed by work deadlines and high expectations
Mindfulness practices online too generic or time-consuming

Taylor spends long hours working with clients and often ends her days feeling drained and unmotivated. She is seeking a tool that balances structure and flexibility to improve her mental state without adding to her workload.

Age: 32

Education: MB in Public Relations

Hometown: Chicago, IL

Family: Single with dog

Occupation: PR Consultant